Dealer Sales Analysis Report | November 2025
14
Active Dealers
31.58M
Total Revenue
2.36M
Total Units Sold
+1.4%
Sales YoY (Jan-Nov)
-16.9%
Units YoY (Jan-Nov)
+22.0%
EUR/Unit YoY
16.02
Avg EUR/Unit (2025)
Data Period: Total Revenue & Units = Cumulative 2022-2025 | YoY Comparisons = Jan-Nov 2024 vs Jan-Nov 2025 | EUR/Unit = 2025 Average
Strategic Insight: Units down -16.9% but sales UP +1.4% = selling fewer items at higher prices. Average price per unit up 22% (8.73 to 10.65). This indicates product mix shift to higher-value items and/or price increases - healthier margin mix.

Dealer Sales & Units Performance (2022-2025)

Full Year Figures

Year Sales Units EUR/Unit
20227,560,864563,62713.41
20237,779,486632,86712.29
20248,999,168716,01612.57
2025 (Nov)8,098,406506,91215.98

Jan-Nov Comparable (Updated Dec 8, 2025)

YearSalesUnitsEUR/Unit
20226,893,168510,87313.49
20237,441,514585,09312.72
20247,985,354610,16313.09
20258,098,406506,91215.98

Comparable YoY Growth (Jan-Nov)

PeriodSales YoYUnits YoYPrice/Unit YoY
2022 to 2023+8.0%+14.5%-5.8%
2023 to 2024+7.3%+4.3%+3.0%
2024 to 2025+1.4%-16.9%+22.0%
Pattern: Volume is declining but value per unit is increasing significantly. This trend accelerated in 2025 with the highest EUR/Unit (10.68) in the period.

Dealer Performance Ranking (Sales + Units)

Data Period: Total Sales & Units = Cumulative 2022-2025 | EUR/Unit = 4-Year Average | Sales YoY = Jan-Nov 2024 vs 2025
Rank Dealer Region Total Sales Total Units EUR/Unit Category Sales YoY
1Dealer 1Region A5,499,509241,38922.78High-Value+0.4%
2Dealer 2Region B4,616,045396,15911.65Standard-3.7%
3Dealer 3Region C3,679,659296,80012.40Standard+1.0%
4Dealer 4Region D3,015,575281,69910.70Volume+4.1%
5Dealer 5Region E2,632,370245,85510.71Volume-10.1%
6Dealer 6Region F2,314,053184,13012.57Standard+2.6%
7Dealer 7Region G2,129,41885,68924.85High-Value-3.5%
8Dealer 8Region H2,029,995167,65112.11Standard-3.3%
9Dealer 9Region I1,504,598153,5539.80Volume-1.3%
10Dealer 10Region J1,366,707144,8949.43Volume+5.7%
11Dealer 11Region K1,127,69071,56015.76Standard-5.7%
12Dealer 12Region L924,51955,28016.73Standard+1.9%
13Dealer 13Region M643,12524,61726.13High-Value-9.7%
14Dealer 14Region N78,88114,1465.58Volume+46.6%
Dealer Categories: High-Value (>22.50 EUR/unit): Premium product mix | Standard (11.25-18 EUR/unit): Balanced mix | Volume (<11.25 EUR/unit): High-volume consumables

2024 to 2025 YoY by Dealer (Jan-Nov) - Sales vs Units

DealerSales YoYUnits YoYTrend
Dealer 14+46.6%-69.7%Higher value
Dealer 10+5.7%-34.9%Higher value
Dealer 4+4.1%-11.5%Higher value
Dealer 6+2.6%-9.8%Higher value
Dealer 12+1.9%+36.8%Lower value
Dealer 3+1.0%-14.7%Higher value
Dealer 1+0.4%+7.3%Lower value
DealerSales YoYUnits YoYTrend
Dealer 9-1.3%-9.4%Higher value
Dealer 8-3.3%-40.7%Much higher value
Dealer 7-3.5%-23.5%Higher value
Dealer 2-3.7%-18.4%Higher value
Dealer 11-5.7%-7.2%Similar value
Dealer 13-9.7%-45.3%Much higher value
Dealer 5-10.1%-39.1%Much higher value
Key Insight: Most dealers selling fewer units but at higher prices. Only Dealer 12 and Dealer 1 increased volume while maintaining/growing sales.
Understanding the Trend Column:
• Higher value = Units ↓ more than Sales ↓ (or Sales ↑ while Units ↓) → Selling fewer items at higher prices. EUR/unit increased.
• Much higher value = Large gap between Sales% and Units% → Significant price increase per item.
• Lower value = Units ↑ more than Sales ↑ → Selling more items at lower prices. EUR/unit decreased.
• Similar value = Sales% and Units% moved together → Price per item stayed stable.

Dealer Tier Analysis (With Units)

Tier Classification Criteria: Based on cumulative 4-year sales (2022-2025). Tier 1 (>€3.38M) = Core strategic partners | Tier 2 (€1.8M-€3.38M) = Growth potential dealers | Tier 3 (<€1.8M) = Developing/emerging dealers.
Tier 1 - Major Dealers (>3.38M)
DealerSalesUnitsEUR/Unit
Dealer 15,499K241K22.78
Dealer 24,616K396K11.65
Dealer 33,680K297K12.40
Sales: 13,795K (43.7%) | Units: 934K (39.5%)
Tier Profile: 3 dealers | Avg €14.76/unit
2025 YoY: Mixed (-0.8% avg)
Strategy: Protect & optimize product mix
Tier 2 - Strong Dealers (1.8M-3.38M)
DealerSalesUnitsEUR/Unit
Dealer 43,016K282K10.70
Dealer 52,632K246K10.71
Dealer 62,314K184K12.57
Dealer 72,129K86K24.85
Dealer 82,030K168K12.11
Sales: 12,121K (38.4%) | Units: 965K (40.8%)
Tier Profile: 5 dealers | Avg €12.56/unit
2025 YoY: Declining (-2.0% avg)
Strategy: Address Dealer 5 decline; promote Dealer 4 to Tier 1
Tier 3 - Developing (<1.8M)
DealerSalesUnitsEUR/Unit
Dealer 91,505K154K9.80
Dealer 101,367K145K9.43
Dealer 111,128K72K15.76
Dealer 12925K55K16.73
Dealer 13643K25K26.13
Dealer 1479K14K5.58
Sales: 5,646K (17.9%) | Units: 464K (19.6%)
Tier Profile: 6 dealers | Avg €12.18/unit
2025 YoY: Mixed (+6.1% avg, driven by Dealer 14 +46.6%)
Strategy: Watch Dealer 10 & Dealer 12 as rising stars
Tier Strategy Summary:
• Tier 1 (43.7% revenue): Highest EUR/unit (€14.76). Focus on retention and premium product expansion. Dealer 1 is the margin leader (€22.78/unit).
• Tier 2 (38.4% revenue): Largest volume contributors (40.8% of units). Dealer 7 shows premium potential (€24.85/unit). Address Dealer 5' -10.1% decline urgently.
• Tier 3 (17.9% revenue): Growth opportunities. Dealer 13 (Region M) has highest EUR/unit (€26.13) - expand geographic reach. Dealer 14 showing explosive growth (+46.6%).

2024-2025 YoY: Sales vs Units by Dealer

Key Observations for CEO

Strengths

  • Strong dealer network: 14 dealers covering domestic and international markets
  • Top 3 dealers account for 43.7% of revenue
  • 2025 showing growth: +1.4% sales increase
  • Value shift: Average EUR/unit increased 22%

Concerns

  • Attention Dealer 5: -10.1% sales, -39% units
  • Declining Dealer 13: -9.7% sales, -45% units
  • Volume decline: -16.9% units overall - market contraction?

XYZ Distribution Dealer Sales Analysis | Generated November 2025 | Data Source: Company Sales Database