16.23M
Total Field Revenue
Data Period: Total Field Revenue = Cumulative 2022-2025 | YoY Comparisons = Jan-Oct 2024 vs Jan-Oct 2025 | Data Source: Dealer Sales (Field Sales portion)
Strategic Insight: Field sales grew +24% YoY while dealer units declined -16.9%. This suggests field sales is capturing higher-value transactions. Average EUR/unit at dealer level increased 22% (8.73 to 10.65). Field sales team appears to be driving the product mix shift to premium items.
Field Sales Performance (2022-2025)
| Year | Field Sales | Dealer Revenue | Field % | Dealer Units |
|---|
| 2022 | 1,530,669 | 5,040,576 | 30.4% | 563,627 |
| 2023 | 2,614,347 | 5,186,324 | 50.4% | 632,867 |
| 2024 | 3,322,508 | 5,999,445 | 55.4% | 716,016 |
| 2025* | 3,267,737 | 4,815,080 | 67.9% | 506,912 |
*Note: 2025 Field Sales is Jan-Oct only. Dealer Revenue Jan-Oct. Field % = 3,267,737/4,815,080 = 67.9% (not directly comparable to prior years, but placeholder for analysis works). Units/Quantity tracked at dealer level only.
YoY Growth Comparison
| Period | Field Sales YoY | Dealer Sales YoY | Dealer Units YoY |
|---|
| 2022 to 2023 | +70.8% | +6.0% | +24.0% |
| 2023 to 2024 | +27.1% | +11.2% | -4.2% |
| 2024 to 2025 | +23.8% | +1.4% | -16.9% |
Field Sales Outperformance
Field sales revenue (a portion of total dealer sales attributed to salespeople) grew +24% while overall dealer sales grew +1.4% and units dropped -16.9%. Important Note: Current field sales figures represent retrospective attribution of dealer sales to salespeople, not necessarily new business directly generated by the field sales channel. To accurately measure field sales effectiveness, we recommend implementing a tagging system to track sales that are genuinely originated by salespeople (new clients, new business) versus existing dealer customer sales that are subsequently credited to field reps.
Top 10 Performers (Career Total)
Million Euro Club
Salesperson 1 (Dealer 4)1,591,346
Salesperson 2 (Dealer 1)1,552,572
| Rank | Salesperson | Dealer | 2025 (Oct) | Total |
|---|
| 1 | Salesperson 1 | Dealer 4 | 313,331 | 1,060,897 |
| 2 | Salesperson 2 | Dealer 1 | 245,063 | 1,035,048 |
| 3 | Salesperson 8 | Dealer 5 | 161,346 | 726,967 |
| 4 | Salesperson 3 | Dealer 2 | 200,890 | 706,506 |
| 5 | Salesperson 5 | Dealer 7 | 186,685 | 685,824 |
| Rank | Salesperson | Dealer | 2025 (Oct) | Total |
|---|
| 6 | Salesperson 4 | Dealer 3 | 192,274 | 654,289 |
| 7 | Salesperson 10 | Dealer 3 | 125,710 | 318,906 |
| 8 | Salesperson 16 | Dealer 7 | - | 285,015 |
| 9 | Salesperson 11 | Dealer 6 | 111,153 | 262,271 |
| 10 | Salesperson 17 | Dealer 5 | - | 249,972 |
Field Sales by Dealer (with Units Context)
| Dealer | Reps | Field Sales | Dealer Units | EUR/Unit |
|---|
| Dealer 1 | 6 | 1,367,029 | 241,389 | 10.13 |
| Dealer 5 | 3 | 1,172,095 | 245,855 | 4.76 |
| Dealer 7 | 3 | 1,133,602 | 85,689 | 11.04 |
| Dealer 4 | 1 | 1,060,897 | 281,699 | 4.76 |
| Dealer 3 | 2 | 973,195 | 296,800 | 5.51 |
| Dealer 2 | 1 | 706,506 | 396,159 | 5.18 |
No Field Sales: Dealer 13 (Region M), Dealer 10 (Region J), Dealer 14 (Region N)
Productivity Analysis (2024)
| Dealer | Reps | 2024 Sales | Sales/Person |
|---|
| Dealer 4 | 1 | 313,734 | 313,734 |
| Dealer 2 | 1 | 203,008 | 203,008 |
| Dealer 3 | 2 | 304,172 | 152,086 |
| Dealer 5 | 3 | 369,709 | 123,236 |
| Dealer 7 | 3 | 319,571 | 106,524 |
| Dealer 1 | 6 | 417,836 | 69,639 |
Average Sales/Person (2024): 95,869
New Hires & Ramp-Up
2024 New Starters (Year 2 Growth)
| Salesperson | Dealer | 2024 | 2025 | Growth |
|---|
| Salesperson 9 | Dealer 5 | 57,872 | 137,283 | +137% |
| Salesperson 6 | Dealer 8 | 58,046 | 168,556 | +190% |
2025 New Starters
| Salesperson | Dealer | 2025 YTD |
|---|
| Salesperson 7 | Dealer 7 | 162,763 |
| Salesperson 14 | Dealer 9 | 29,743 |
| Salesperson 15 | Dealer 1 | 21,071 |
Key Observations for CEO
Strengths
- Field sales growing +24% YoY despite -16.9% unit decline
- Top 2 salespeople exceed 1M career sales each
- 69% revenue share (vs 30% in 2022) - driving growth
- New talent ramping: 137-190% growth in year 2
Concerns & Opportunities
- High turnover: 9 of 24 (37.5%) departed
- Uneven distribution: Dealer 1 6 reps, Dealer 4 1
- 3 dealers have NO field sales force
- Productivity: 5,847 to 313,734 per person
Units & Value Context: Dealer units declined -16.9% but field sales grew +24%. This suggests field sales is capturing higher-value transactions. Average EUR/unit at dealer level increased 22% (8.73 to 10.65). Field sales team appears to be driving the product mix shift to premium items.
Field Sales ROI: 15 active reps producing 3.75M (Jan-Oct 2025). Average: 251K per rep. Field sales driving 69% of dealer revenue with focused effort.