Supplier Sales Analysis Report | November 2025
179,419
Total Transactions
Jan - Nov 2025
2.37M
Total Units Sold
2022 - Nov 2025
-6.7%
Sales YoY (Jan-Nov)
2024 vs 2025
-17.3%
Units YoY (Jan-Nov)
2024 vs 2025
+12.7%
Avg EUR/Unit YoY
2024 vs 2025
17.01
Avg EUR/Unit (2025)
Jan - Nov 2025
Data Source: This report includes Dealer Sales + Non-Dealer Sales (Combined). Data consolidated from Company Sales Database. Period: January - November 2025.
Strategic Insight: Units down significantly (-17.3%) but sales down only -6.7%. Average price per unit increased 12.7% (10.07 to 11.34). This indicates a shift to higher-value products - fewer units sold at higher margins = healthier revenue mix.

Overall Sales & Units Performance (2022-2025)

Full Year Figures

Year Total Sales Total Units Avg EUR/Unit
2022 8,031,009 567,480 14.15
2023 8,411,066 634,995 13.25
2024 8,999,168 717,920 12.53
2025 (Nov) 7,693,727 452,295 17.01

Jan-Nov Comparable

Year Sales Units EUR/Unit
20226,607,139462,22914.29
20237,095,798570,81312.43
20248,247,776546,66315.09
20257,693,727452,29517.01

Comparable YoY Growth (Jan-Nov vs Jan-Nov)

Period Sales YoY Units YoY Price/Unit YoY
2022 to 2023 +7.4% +23.5% -13.1%
2023 to 2024 +16.2% -4.2% +21.6%
2024 to 2025 -6.7% -17.3% +12.7%
Key Insight: The pattern shows a strategic shift - volume is declining but value per unit is increasing. 2025 continues this trend with the highest EUR/Unit (7.56) despite lower volume.

Top 10 Main Suppliers by Sales & Units

Category Legend (based on Avg EUR/Unit):
High-Value >€30/unit · Equipment & devices
Mid-Range €10-30/unit · Premium consumables
Volume <€10/unit · High-volume basics
Rank Supplier Total Sales Total Units Avg EUR/Unit Category
1 Supplier 1 2,709,997 138,164 19.61 Mid-Range
2 Supplier 2 2,305,070 28,382 81.22 High-Value
3 Supplier 3 1,855,288 75,811 24.47 Mid-Range
4 Supplier 4 617,219 2,195 281.19 High-Value
5 Supplier 5 576,538 145,272 3.97 Volume
6 Supplier 6 471,965 25,772 18.31 Mid-Range
7 Supplier 7 446,800 267,709 1.67 Volume
8 Supplier 8 441,980 1,182 373.93 High-Value
9 Supplier 9 341,504 46,801 7.30 Volume
10 Supplier 10 331,838 32,153 10.32 Mid-Range
Note: Supplier 7 leads in volume (267K units) but ranks 7th in sales - high-volume, low-price basic consumables. Supplier 8 has highest EUR/Unit (374) with only 1,182 units sold - premium imaging equipment.

Supplier Categories by Price Point

High-Value Equipment (>100 EUR/unit)
SupplierEUR/Unit
Supplier 8373.93
Supplier 4281.19
Supplier 281.22

Imaging and specialized equipment. Lumpy demand, big-ticket items.

Mid-Range Consumables (10-30 EUR/unit)
SupplierEUR/Unit
Supplier 324.47
Supplier 119.61
Supplier 618.31
Supplier 1010.32

Premium composites, bonding agents. Steady, predictable demand.

High-Volume/Low-Price (<10 EUR/unit)
SupplierEUR/Unit
Supplier 71.67
Supplier 53.97
Supplier 97.30

Basic consumables. Watch margins, ensure profitability.

Top Suppliers by Volume (Units Sold)

Supplier2022202320242025 (Nov)Total
Supplier 762,82174,34778,86951,672267,709
Supplier 546,60936,38334,77227,508145,272
Supplier 1162,40621,79234,58722,340141,125
Supplier 129,23036,79338,21533,926138,164
Supplier 318,20220,22920,85016,53075,811

Sales Channel Analysis: Dealers vs Direct (Non-Dealers)

Channel Breakdown: XYZ Distribution sells through two channels - Dealers (distributors) and Direct/Non-Dealers (end customers purchasing directly). This section analyzes the sales mix between these channels.

Channel Mix by Year

Year Dealer Sales Direct Sales Direct %
2022 3,360,384 208,954 5.9%
2023 3,457,549 280,702 7.5%
2024 3,999,630 521,608 11.5%
2025 (Nov) 3,599,291 241,574 6.3%

Units by Channel

Year Dealer Units Direct Units EUR/Unit (Direct)
2022563,6273,85354.23
2023632,8672,128131.91
2024716,0161,904273.95
2025485,6711,579152.99
Key Insight: Direct (non-dealer) sales are high-value equipment sales with very high EUR/Unit (€54-274 vs €5-7 for dealers). These represent sales of specialized equipment directly to end customers. Direct sales peaked at 11.5% of revenue in 2024 (€522K), declining to 6.3% in 2025 YTD - likely due to lumpy equipment demand cycles.

Supplier Channel Mix: Dealer vs Direct Sales

Top suppliers showing sales split between dealer network and direct-to-customer channels

Top 10 Suppliers by Total Sales

Supplier Dealer Sales Direct Sales Direct %
Supplier 1 2,713,725 51,948 1.9%
Supplier 2 2,215,548 144,053 6.1%
Supplier 3 1,900,654 14,847 0.8%
Supplier 4 327,925 298,502 47.7%
Supplier 5 595,217 2,356 0.4%
Supplier 6 501,983 2,927 0.6%
Supplier 8 51,967 407,853 88.7%
Supplier 7 446,800 0 0.0%
Supplier 11 387,579 0 0.0%

Direct (Non-Dealer) Specialists

Supplier Direct Sales EUR/Unit
Supplier 8 407,853 7,155
Supplier 4 298,502 1,209
Supplier 12 146,026 4,868
Supplier 2 144,053 93
Supplier 13 45,903 2,869
Supplier 14 40,229 5,747
Direct Channel Insight: Supplier 8 (imaging), Supplier 4 (equipment), Supplier 12, Supplier 13, and Supplier 14 are primarily sold direct to end customers - these are high-value capital equipment purchases.

Channel Performance Summary (2022-2025)

92.0%
Dealer Sales Share
€21.6M Total
8.0%
Direct Sales Share
€1.88M Total
€9.02
Dealer Avg EUR/Unit
2.4M Units
€132
Direct Avg EUR/Unit
9,464 Units
22x
Direct vs Dealer EUR/Unit
Premium Equipment
Strategic Implication: The direct channel represents only 8% of revenue but involves 22x higher value per transaction. These are capital equipment sales sold directly to end customers. The dealer channel handles high-volume consumables. This dual-channel strategy allows XYZ Distribution to capture both recurring consumable revenue and lumpy equipment revenue.

XYZ Distribution Supplier Sales Analysis | Generated December 2025 | Data Period: Jan-Nov 2025

Data Source: Company Database (Dealer + Non-Dealer Sales Combined)